A common question I hear a regularly is, there are so many different outlets for social media, where where is the best place for me to market my business? While that is a great question, there is no magic pill and likewise it is best to leverage the most commonly used platforms so so potential prospects have a chance of finding you versus your competitors.
1. The first place your company must be listed is in the Google My Business directory (GMB). While Google makes their money from advertising space shown in the top of search queries and competing for organic search results can be competitive, the GMB directory is a prized possession on the front page of Google and can bring in free traffic to local businesses. Having a well optimized directory can bring in an additional steady stream of incoming calls or people coming to your store or office regularly. The best part of this is that Google is not charging for this space, which means it is free!
There are many components to optimizing your Google listing. Your Google My Business listing should have your name, address, phone number, website, store hours and the services you provide. Additionally, your GMB listing should contain multiple and consistent 5 star reviews from your happy clients who have had a good experience with your company. These reviews can help visitors make a buying decision instantly if the reviews are positive and can quickly deter customers with adverse reviews. Additionally, you can improve your listing in the local search results by having your business listed in the local business directories and industry niche sites. Lastly, you want to make sure your listing is connected to your website. Many people will instantly look to go to your website to make sure you are a real business and see who they are dealing with.