The number one priority for WSI is to become a true marketing resource for our clients. There is no other marketing venue that can give you the response and the insight that a good web marketing strategy can. To summarize our approach, we follow the following process.

A. Accessible Website Technology

Our small business website platform allows our customers the ability to:

• Edit, add, delete and change any part of the website without programming.
• 24/7 email response by real people who care about your issues.
• Access to 100's of pages of online documentation and detailed instructions.
• Your site will be designed by dedicated graphic designers who work exclusively with this platform.
• The site development process happens in a matter of weeks, not months.
• Pre-designed pages, photo galleries, forums and even a built in shopping cart system.

B. Build Traffic

Web marketing is ANYTHING and EVERYTHING you do to build traffic to your website (both offline and online). We deliver a range of solutions to increase exposure to your website. This includes:

• Direct advertising assistence
• Article marketing
• Banner ad placement
• Online classifieds
• Inbound link building.

We also go one better by providing integrated solutions that help you automatically stay in touch with your prospects and clients through email, newletters and autoresponder technology. With our communications technology, you'll have a silent sales partner who never misses a follow-up, stays in touch and pre-sells your products and services.

We also deliver clients to your website by optimizing pages for common search terms and by driving traffic for 1000's of related search terms via sponsored search engine advertising (WSI Local Adworks).

C. Convert Prospect to Clients

With the infrastructure in place to deliver clients to your site and to educate them, the third component of our process is focused on converting prospects to clients. Client education is OK, but really you want to pre-sell your prospects so that they are comfortable buying your products and services.

We optimize marketing campaigns and pages of your site to deliver phone calls, emails and other interactions (like printing coupons). We deliver the tools that allow the ability to measure traffic, unique visitors, page visits, search terms used and hundreds of other parameters that are meaningful to your marketing strategies. You'll even know which of your clients has opened your newsletters. Additionally, we provide tools so you can measure your offsite marketing response like radio ad and TV ad campaigns. In short, we measure and optimize for "conversions" and help you determine the best overall marketing strategies for your business.

Put this all together and I hope you can see that we bring to the table a far more effective solution than your "typical" web design company. Very often, our comprehensive web solutions are more cost effective than the competitor's web design quote that does NOT include any marketing capability. Our results will generate a return on investment in a matter of weeks. Our sponsored search engine marketing campaigns alone average 700% return on investment.

If you need a complete web advertising solution, call us! 614-456-9115. Quit just sending people to your home page! IT DOESN'T WORK...or at least it doesn't work as well as it could be. If you don't have the ability to adjust your site, add pages, edit, delete and literally measure the results of everything you do related to your website, you're probably missing a huge opportunity.

Send us your email address and we'll send you a quote for a web solution that will be customized for your business. We have developed very low cost web solution packages for small businesses.

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