With the recent surge in mobile phone and tablet popularity, internet usage has exploded. Studies show more and more people now turn to their mobile device for answers to their pressing questions. The same way people in social settings turn to Google looking for answers in debates, more people are turning to their mobile devices looking for solutions to problems they are having.Now that Google and SIRI are less than an arms length away from your potential prospects practically 24/7 (yes people do sleep with their cellphones next to them), having an online presence in today’s world is no longer an option but a necessity just as the days of getting by without having a website in this economy are simply unrealistic. In this article, you will discover the top tips to making sure your business is set up to prosper in 2018!
Warning, ignoring the information in this article will cost you to lose clients/patients/customers to your competition in 2018! This is factual and based off of current trends so grab a pen and be sure to take some quick notes.
A common question I hear a regularly is, there are so many different outlets for social media, where where is the best place for me to market my business? While that is a great question, there is no magic pill and likewise it is best to leverage the most commonly used platforms so so potential prospects have a chance of finding you versus your competitors.
1. The first place your company must be listed is in the Google My Business directory (GMB). While Google makes their money from advertising space shown in the top of search queries and competing for organic search results can be competitive, the GMB directory is a prized possession on the front page of Google and can bring in free traffic to local businesses. Having a well optimized directory can bring in an additional steady stream of incoming calls or people coming to your store or office regularly. The best part of this is that Google is not charging for this space, which means it is free!
There are many components to optimizing your Google listing. Your Google My Business listing should have your name, address, phone number, website, store hours and the services you provide. Additionally, your GMB listing should contain multiple and consistent 5 star reviews from your happy clients who have had a good experience with your company. These reviews can help visitors make a buying decision instantly if the reviews are positive and can quickly deter customers with adverse reviews. Additionally, you can improve your listing in the local search results by having your business listed in the local business directories and industry niche sites. Lastly, you want to make sure your listing is connected to your website. Many people will instantly look to go to your website to make sure you are a real business and see who they are dealing with.
After people find your listing on a local search, get a recommendation or look your business up, the first place they will gravitate to is your <strong>website</strong>. Your website should be mobile responsive, meaning it adapts to all browsers and is neatly organized. Your website needs to be free of clutter, have professional images that portray your business and what people can expect when working with you. Additionally, you want to have a separate page for each service that explains the some of the common issues or benefits of each product or service you provide.
Website viewers often have very little patience so it is important to make sure everything is easy to find and not cluttered as well as making sure your website loads quickly especially on mobile devices as bounce rates tend to be much higher. Your website should have your contact information, location and directions and preferably a map so they can see where you are located. At Trackable Results, our website developers include a click to call button on all of our websites to make it easier for visitors to contact the business rather than having to remember a phone number or scroll around trying to find the businesses phone number.
3. If your website did a good enough job, people will either call you or visit your social media, to get a better idea of who you are and to see what other people are saying about you. Because of this, it is a great idea to put links to your social media on your website to make it easier for visitors to get the information they are looking for.
Because social media has grown so much in popularity over the last few years, having a company <strong>Facebook page</strong> is important. Business Facebook pages can show up in the search results and can be another tool used to attract potential clients. While making posts on Facebook can help get your name out there for free, it can be tedious sometimes coming up with content, remembering to post often and getting likes and getting comments and shares.
There are companies that will make regular posts for you, to help you get regular posts out and create engagement. Before hiring an agency for that, it is good to look at the expected rate of return because it is estimated that fans usually see less than 15 percent of your regular posts due to Facebook’s algorithms. Therefore, money spent may often provide a much better return on investment by running ads on Facebook and sending them to a call capture page.
Another benefit of having a Facebook page is the ability to cookie website visitors or people who have had engagement with your Facebook fan page. This allows you to retarget visitors and place your ads and banners in their social media. This works great and can create an omnipresence on the internet, giving you more credibility and very affordable laser focused ads. This is important because statistics say that the majority of website visitors never return to a website after the initial visit. If you are paying for clicks to your website and not using this feature you are throwing money out the window!
The fourth source many successful business owners are leveraging today is <strong>YouTube</strong>. In the past, running T.V. commercials has been very prohibitive due to the large costs required to produce commercials and run them on air. Business owners can now create their own videos and upload them to YouTube and display their videos to those most interested in their products or services. YouTube does this by allowing business owners to rank videos in the major search engines as well as run ads to laser targeted audiences. Since these videos can be displayed on multiple devices, video marketing now makes it easier then ever for business owners to market their practices online. No more need for costly television ads or the liking.
With the recent advancement in mobile device technology, many people are ditching their digital cameras in favor of their mobile phones. Mobile phones not only take great pictures but also take great video which can be easily uploaded to YouTube. You can embed your YouTube videos on your website to increase conversions on your web-page and decrease your bounce rate, which helps your website perform better in the major search engines.
5. After your business is listed on Google, your website is immaculate, your social media (Facebook and YouTube) is getting you noticed, how are you going to contact your prospects and clients? The answer is having a matching email address. I hope your not using an AOL, Yahoo, or Gmail address are you? Back in 2016 there were some issues people had with email hacking that resulted in a massive lawsuit over a real estate wire that was misdirected to the wrong hands. Now most attorneys have switched their emails over to a more secure email platform. Furthermore, if you are in the medical industry, corresponding over public email accounts can be a HIPAA violation. If you are using a public email service, do yourself a favor and start using a vanity email account. Your email address should be firstname.lastname@example.org. Having your own vanity email is cheap and looks much more professional than using a free email service. Additionally, free emails are more prone to hacking. So secure your own company email now.
By implementing these strategies in your business, you can expect to position yourself where you potential clients are looking and give yourself an edge over your competition. While those who are still be counting on old fashion marketing strategies that just don’t work in today’s environment, your business can take advantage of these new technologies and position itself in front of those most likely to benefit from your services. The growth of social media, mobile devices and internet many business owners have found numerous ways to cut back on outdated marketing methods and replace them with far more effective medias. Those neglecting these methods in their practices may sadly be disappointed in 2018 when they come to find the marketplaces methods of researching businesses has completely changed.
I hope these tips find you well as we enter the new year. If you would like any help implementing the strategies and tips above or have any questions about your marketing, please feel free to contact me. I wish you lots of health, happiness and success in the New Year!