When a person has an immediate need, the first place consumers often turn to is their mobile phones. Who shows up in the top of those search results often determines who gets those calls. If your business is not appearing on the front page of Google, you are literally giving your potential business to your competitors.
At Trackable Results, we can help you position your company to appear in the search results, you can grow your business. There are many intricacies when setting up your web-page that help signal to the search engines what your site is about. Not having a professional work on your website can wind up causing your rankings to suffer. Making one or more of these mistakes can cause your rankings to suffer dramatically.
While everyone wants their company to be up at the top of the search engines, there are only a limited number of spots available. Having a good search engine optimization strategy in place will help enable your website to show up for multiple search terms in multiple areas surrounding your area. Having your presence dominating the first page of Google can dramatically increase the number of inbound calls and traffic you get.
Why Search Engine Optimization Matters...
Because search algorithms are constantly changing, it is important to have someone who stays up to date with the latest trends to help improve your rankings. Many companies that perform SEO services use old or outdated techniques that can actually cause your site to be penalized. Having your website penalized, may be difficult to overcome, therefore, it’s best to start out right from the beginning.
The top 5 sites get more than 75% of all of the total clicks. After paid ads take take more than 10% of all clicks, that leaves businesses fighting over the crumbs. At Trackable Results, we can help you rank your site rank higher in the search engines so you get more business.
Contact us today for a Free Consultation to discuss improving your rankings.
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SEO OPTIMIZATION SERVICES
Our Chicago based SEO Services can provide you with a high quality website that ranks well in the major search engines. Having a well optimized website can help you increase traffic to your website by providing quality traffic from people who need your services and are literally looking for your help. Using our proprietary search ranking strategies, can help consumers find your website. The more traffic you have, the more calls you get. It’s that simple.
Consequences of Neglecting Your SEO
According to many studies, the websites listed highest in the search results experience substantially higher traffic than those appearing even lower on the front page. Websites showing lower in the search queries, suffer dramatically with far less clicks. Those appearing on the second page or even further back seldom get any clicks whatsoever. This means if your website is not ranking on the front page of Google you are missing out on consumers looking for your services.
Neglecting your online reputation and search engine rankings, results in lower rankings and decreased traffic to your website. Ignoring your SEO also gives your competitors an advantage over you because you are essentially making it easier for them to rank higher. This means your competitors are literally profiting from all of your missed clients. These are calls you may have never even experienced or never even had the opportunity to speak to, therefore you are missing out on lost opportunities and limiting your revenue.
Benefits of SEO
When you hire Trackable Results to perform your SEO, you can expect your website rankings to improve drastically for multiple keywords and multiple long tail search terms as well as major keywords. Initially you can expect to pick up some of the long tail keywords and over time, you will begin seeing improvement in your major keywords.
There are multiple ways to show up in the search results. The first is through Google paid ads. This is where Google makes the majority of their money. Surprisingly, that is one of the least clicked on properties in a search query (see red section in graphic below).
The next area to appear is in the Google Directory (also known as, Google My Business or GMB). It is free to claim your listing in the GMB. Surprisingly, not all businesses have claimed theirs. This is important because Google said they were going to stop showing unclaimed businesses in the search results because they don’t know if they are either real businesses or even opened any longer. If you haven’t claimed yours, click here.
While claiming your listing helps you show up, it doesn’t necessarily guarantee you traffic. There are numerous factors that determine which businesses show up in the top of the results. The GMB is unique because it allows users to write reviews on businesses. In turn the reviews can impact which businesses show up, so it is important to have a strategy in place to maintain those reviews.
The next section down, often below the fold is where the organic search results appear. Depending on browser settings, you typically have 10-20 results on a page. Studies have shown the top 5 listings typically account for nearly 75% of all clicks. This is why it is important to have a good SEO strategy in place.
There are multiple ways your business can show up for different search terms. Obviously the first would be your website. But you can also have yours social media listings, YouTube videos and even business directory listings for your company appear in search results. When you have multiple properties appearing in the search results, this is referred to dominating Google and can significantly improve your chances of getting a call or beating out a competitor.
Discover how Trackable Results can help you increase your business instantly with our Pay Per Call service.